Anuj Ahuja Appointed as Vice President – International Business Development at RMX Industries to Propel Global Growth of BluBird®

Anuj Ahuja Appointed as Vice President – International Business Development at RMX Industries to Propel Global Growth of BluBird®

Anuj Ahuja has been appointed as Vice President – International Business Development at RMX Industries Pvt. Ltd., a major move that reinforces the company’s commitment to expanding its global footprint and accelerating the worldwide growth of its flagship BluBird® brand. With more than two decades of experience in international sales, strategic partnerships, and B2B market expansion across the automotive, engineering, and industrial manufacturing sectors, Mr. Ahuja brings extensive expertise that will strengthen RMX’s position as a global leader in high-performance hoses and auto-retractable reel systems.


In this leadership role, Mr. Ahuja will drive the global business development strategy for RMX Industries’ premier product lines—BluBird®, the world’s lightest and strongest 100% rubber hose, and BluShield®, a 4100 PSI Kevlar/aramid braided pressure-washer hose that powers the company’s advanced auto-retractable metal reels. His focus will be on deepening RMX’s penetration across the AMERICAS region while building the brand presence and direct-import partnerships with major Big-Box Retailers, ensuring RMX’s innovations reach a wider international audience.


Before joining RMX Industries, Mr. Ahuja served as Head of International Business – Retail at GROZ Engineering Tools Pvt. Ltd., where he played a pivotal role in expanding the company’s distribution across leading retail chains in the United States and Canada. His strategic leadership in global retail, channel development, and customer acquisition significantly enhanced the company’s international reach and revenue generation.


Mr. Ahuja previously headed Business Development at Climax Overseas Pvt. Ltd., driving global sales diversification and new market entry strategies. Earlier in his career, he held leadership positions at Escorts Limited (EAP Division) (now Escorts Kubota Limited), Krishna Maruti Group, and Sanden Vikas India Pvt. Ltd., where he led OEM partnerships, export expansion, and B2B business development for globally recognized Indian industrial brands. A graduate of the FORE School of Management, New Delhi, his career began at The Goodyear Tire & Rubber Company, where he contributed to the landmark launch of tubeless tyres in India. Mr. Ahuja’s appointment further strengthens RMX Industries’ mission of combining Indian manufacturing excellence with cutting-edge global innovation. With RMX’s in-house manufacturing capability—producing both high-performance rubber hoses and metal auto-retractable reels—paired with Mr. Ahuja’s global leadership and market insight, the company is poised to elevate the BluBird® and BluShield® brands as the preferred choice for performance-driven users across automotive, industrial, construction, and agricultural sectors worldwide.

https://cxolanes.com/leadership-moves/others/anuj-ahuja-appointed-as-vice-president-international-business-development-at-rmx-industries-to-propel-global-growth-of-blubird/

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